{"id":4626,"date":"2026-02-02T00:10:41","date_gmt":"2026-02-02T00:10:41","guid":{"rendered":"https:\/\/thorenbook.com\/?post_type=chapter_book&p=4626"},"modified":"2026-02-02T00:10:41","modified_gmt":"2026-02-02T00:10:41","slug":"honda-tu-thuong-hieu-den-ten-goi-cua-ca-mot-thoi-quen","status":"publish","type":"chapter_book","link":"https:\/\/thorenbook.com\/ja\/chapter_book\/honda-tu-thuong-hieu-den-ten-goi-cua-ca-mot-thoi-quen\/","title":{"rendered":"Honda \u2013 T\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u00ean g\u1ecdi c\u1ee7a c\u1ea3 m\u1ed9t th\u00f3i quen"},"content":{"rendered":"

Honda \u2013 T\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u00ean g\u1ecdi c\u1ee7a c\u1ea3 m\u1ed9t th\u00f3i quen<\/strong><\/span><\/h2>\n

S\u00e1ng s\u1edbm, qu\u00e1n c\u00e0 ph\u00ea ven \u0111\u01b0\u1eddng v\u1eabn c\u00f2n m\u00f9i b\u00e1nh m\u00ec v\u1eeba n\u01b0\u1edbng v\u00e0 ti\u1ebfng xe m\u00e1y r\u00ec r\u00ec l\u01b0\u1edbt qua. Nam v\u00e0 Kitaro ng\u1ed3i \u1edf b\u00e0n s\u00e1t c\u1eeda, ch\u1ed7 c\u00f3 th\u1ec3 nh\u00ecn r\u00f5 d\u00f2ng ng\u01b0\u1eddi \u0111ang h\u1ed1i h\u1ea3 \u0111i l\u00e0m.<\/p>\n

Nam ch\u1ed1ng c\u1eb1m, ch\u1ec9 ra ngo\u00e0i \u0111\u01b0\u1eddng:
\n\u2013 \u00d4ng c\u00f3 \u0111\u1ec3 \u00fd kh\u00f4ng? \u1ede Vi\u1ec7t Nam, h\u1ec5 n\u00f3i \u201cHonda\u201d l\u00e0 ai c\u0169ng hi\u1ec3u l\u00e0\u2026 xe m\u00e1y. B\u1ea5t k\u1ec3 n\u00f3 mang c\u00e1i logo g\u00ec.<\/p>\n

Kitaro b\u1eadt c\u01b0\u1eddi, \u0111\u00f4i m\u1eaft \u00e1nh l\u00ean v\u1ebb t\u00f2 m\u00f2:
\n\u2013 C\u00f3 ch\u1ee9. T\u00f4i th\u1ea5y th\u00fa v\u1ecb th\u1eadt. Ch\u1eafc l\u00e0 v\u00ec Honda t\u1eebng th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u1edf \u0111\u00e2y l\u00e2u l\u1eafm r\u1ed3i.<\/p>\n

Nam g\u1eadt g\u00f9:
\n\u2013 T\u1eeb 1996, khi Honda v\u00e0o Vi\u1ec7t Nam, h\u1ecd nhanh ch\u00f3ng chi\u1ebfm c\u1ea3m t\u00ecnh c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Super Dream, Future, Wave Alpha\u2026 nh\u1eefng c\u00e1i t\u00ean \u0111\u00f3 g\u1eafn li\u1ec1n v\u1edbi c\u1ea3 tu\u1ed5i th\u01a1 c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n

Ngo\u00e0i \u0111\u01b0\u1eddng, m\u1ed9t b\u00e1c ch\u1ea1y chi\u1ebfc Wave Alpha \u0111\u1eddi c\u0169 v\u1eeba v\u1eb7n ga, ti\u1ebfng m\u00e1y quen thu\u1ed9c nh\u01b0 l\u1eddi \u0111\u00e1p cho c\u00e2u chuy\u1ec7n.<\/p>\n

Kitaro ti\u1ebfp l\u1eddi:
\n\u2013 Kh\u00f4ng ch\u1ec9 xe t\u1ed1t, Honda c\u00f2n c\u00f3 m\u1ea1ng l\u01b0\u1edbi \u0111\u1ea1i l\u00fd kh\u1eafp n\u01a1i. T\u00f4i \u0111\u1ecdc \u0111\u00e2u \u0111\u00f3 l\u00e0 h\u01a1n b\u1ea3y tr\u0103m ch\u00edn m\u01b0\u01a1i t\u00e1m HEAD tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Nam nh\u1ea5p m\u1ed9t ng\u1ee5m c\u00e0 ph\u00ea \u0111en, v\u1ecb \u0111\u1eafng len v\u00e0o \u0111\u1ea7u l\u01b0\u1ee1i:
\n\u2013 V\u1edbi h\u01a1n 80% th\u1ecb ph\u1ea7n trong nhi\u1ec1u n\u0103m li\u1ec1n, chuy\u1ec7n \u201cHonda\u201d tr\u1edf th\u00e0nh t\u00ean g\u1ecdi chung cho xe m\u00e1y c\u0169ng d\u1ec5 hi\u1ec3u th\u00f4i.<\/p>\n

Kitaro m\u1ec9m c\u01b0\u1eddi:
\n\u2013 \u1eea. Gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a giao th\u00f4ng Vi\u1ec7t Nam r\u1ed3i.<\/p>\n

Nam kh\u1ebd nh\u00ecn theo m\u1ed9t c\u00f4 g\u00e1i \u0111i ngang tr\u00ean chi\u1ebfc SH b\u00f3ng lo\u00e1ng:
\n\u2013 C\u00f3 l\u1ebd, \u1edf Vi\u1ec7t Nam, \u201cHonda\u201d kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\u2026 m\u00e0 l\u00e0 ti\u1ebfng g\u00f5 nh\u1ecbp \u0111\u1ec1u \u0111\u1eb7n c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n

 <\/p>\n

\u30db\u30f3\u30c0\u2500\u2500\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u65e5\u5e38\u306e\u547c\u3073\u540d\u3078<\/strong><\/span><\/h2>\n

\u671d\u306e\u30ab\u30d5\u30a7\u3002\u7a93\u306e\u5916\u306b\u306f\u3001\u307e\u3060\u713c\u304d\u7acb\u3066\u306e\u30d0\u30a4\u30f3\u30df\u30fc\u306e\u5302\u3044\u304c\u6b8b\u308a\u3001\u901a\u308a\u306b\u306f\u30d0\u30a4\u30af\u306e\u30a8\u30f3\u30b8\u30f3\u97f3\u304c\u30ea\u30ba\u30e0\u3092\u523b\u3093\u3067\u3044\u305f\u3002
\nNam\u3068Kitaro\u306f\u5165\u53e3\u8fd1\u304f\u306e\u5e2d\u306b\u5ea7\u308a\u3001\u5fd9\u3057\u305d\u3046\u306b\u6d41\u308c\u308b\u4eba\u3005\u3092\u773a\u3081\u3066\u3044\u305f\u3002<\/p>\n

\u300cKitaro\u3001\u6c17\u3065\u3044\u305f\u3053\u3068\u3042\u308b\uff1f\u300d\u3068\u30ca\u30e0\u304c\u7a93\u306e\u5916\u3092\u6307\u3055\u3057\u305f\u3002\u300c\u30d9\u30c8\u30ca\u30e0\u3058\u3083\u3001\u201c\u30db\u30f3\u30c0\u201d\u3063\u3066\u8a00\u3048\u3070\u3001\u3069\u3093\u306a\u30e1\u30fc\u30ab\u30fc\u306e\u30d0\u30a4\u30af\u3067\u3082\u610f\u5473\u304c\u901a\u3058\u308b\u3093\u3060\u300d<\/p>\n

Kitaro\u306f\u76ee\u3092\u7d30\u3081\u3001\u5fae\u7b11\u3093\u3060\u3002
\n\u300c\u3082\u3061\u308d\u3093\u3002\u9762\u767d\u3044\u73fe\u8c61\u3060\u3088\u306d\u3002\u30db\u30f3\u30c0\u304c\u3053\u306e\u56fd\u306e\u5e02\u5834\u3092\u9577\u304f\u652f\u914d\u3057\u3066\u304d\u305f\u304b\u3089\u3060\u308d\u3046\u300d<\/p>\n

Nam\u306f\u3086\u3063\u304f\u308a\u3068\u3046\u306a\u305a\u3044\u305f\u3002
\n\u300c1996\u5e74\u306b\u30db\u30f3\u30c0\u304c\u30d9\u30c8\u30ca\u30e0\u306b\u9032\u51fa\u3057\u3066\u4ee5\u6765\u3001\u3042\u3063\u3068\u3044\u3046\u9593\u306b\u4eba\u3005\u306e\u5fc3\u3092\u3064\u304b\u3093\u3060\u3002\u30b9\u30fc\u30d1\u30fc\u30c9\u30ea\u30fc\u30e0\u3001\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u3001\u30a6\u30a7\u30fc\u30d6\u30a2\u30eb\u30d5\u30a1\u2026\u3042\u306e\u540d\u524d\u306f\u3001\u591a\u304f\u306e\u4eba\u306e\u9752\u6625\u305d\u306e\u3082\u306e\u3060\u3088\u300d<\/p>\n

\u901a\u308a\u3092\u3001\u53e4\u3044\u30a6\u30a7\u30fc\u30d6\u30a2\u30eb\u30d5\u30a1\u304c\u30a8\u30f3\u30b8\u30f3\u97f3\u3092\u97ff\u304b\u305b\u306a\u304c\u3089\u901a\u308a\u904e\u304e\u308b\u3002\u305d\u306e\u97f3\u306f\u3001\u307e\u308b\u3067\u4f1a\u8a71\u306e\u5408\u3044\u306e\u624b\u306e\u3088\u3046\u3060\u3063\u305f\u3002<\/p>\n

\u300c\u3057\u304b\u3082\u3001\u54c1\u8cea\u3060\u3051\u3058\u3083\u306a\u304f\u3001\u30c7\u30a3\u30fc\u30e9\u30fc\u7db2\u3082\u5e83\u3044\u3002\u5168\u56fd\u306b798\u306eHEAD\u304c\u3042\u308b\u3089\u3057\u3044\u300d\u3068Kitaro\u3002<\/p>\n

Nam\u306f\u30d6\u30e9\u30c3\u30af\u30b3\u30fc\u30d2\u30fc\u3092\u3072\u3068\u53e3\u3001\u82e6\u5473\u304c\u820c\u306b\u5e83\u304c\u308b\u3002
\n\u300c\u4f55\u5e74\u308280\uff05\u4ee5\u4e0a\u306e\u30b7\u30a7\u30a2\u3092\u53d6\u3063\u3066\u3044\u308b\u3093\u3060\u304b\u3089\u3001\u201c\u30db\u30f3\u30c0\u201d\u304c\u30d0\u30a4\u30af\u306e\u4ee3\u540d\u8a5e\u306b\u306a\u308b\u306e\u3082\u5f53\u7136\u3060\u306a\u300d<\/p>\n

Kitaro\u306f\u5916\u3092\u898b\u3064\u3081\u306a\u304c\u3089\u3064\u3076\u3084\u3044\u305f\u3002
\n\u300c\u305d\u3046\u3060\u306d\u3002\u3082\u3046\u4ea4\u901a\u6587\u5316\u306e\u4e00\u90e8\u3060\u300d<\/p>\n

Nam\u306f\u3001\u5149\u6ca2\u306e\u3042\u308bSH\u306b\u4e57\u3063\u3066\u901a\u308a\u904e\u304e\u308b\u5973\u6027\u3092\u76ee\u3067\u8ffd\u3044\u306a\u304c\u3089\u8a00\u3063\u305f\u3002
\n\u300c\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u201c\u30db\u30f3\u30c0\u201d\u306f\u5358\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u3058\u3083\u306a\u3044\u2026\u65e5\u3005\u306e\u751f\u6d3b\u306e\u9f13\u52d5\u305d\u306e\u3082\u306e\u306a\u3093\u3060\u300d<\/p>\n

Honda \u2013 From Brand Name to the Pulse of Everyday Life<\/strong><\/span><\/h2>\n

The morning air was still carrying the faint aroma of freshly baked b\u00e1nh m\u00ec. Outside the small roadside caf\u00e9, motorbikes hummed past in steady, familiar rhythms. Nam and Kitaro sat by the doorway, the perfect vantage point to watch the city\u2019s pulse unfold.<\/p>\n

Nam rested his chin on his hand and nodded toward the street.
\n\u201cYou know, Kitaro\u2026 in Vietnam, when people say \u2018Honda,\u2019 they mean any\u00a0motorbike. Doesn\u2019t matter what\u2019s written on the logo.\u201d<\/p>\n

Kitaro chuckled softly, eyes narrowing in curiosity.
\n\u201cI\u2019ve noticed. It\u2019s fascinating. I guess it\u2019s because Honda ruled this market for so long.\u201d<\/p>\n

Nam\u2019s voice took on a nostalgic tone.
\n\u201cSince 1996, when Honda came to Vietnam, they\u2019ve won over people\u2019s hearts. Super Dream, Future, Wave Alpha\u2026 those names are part of so many childhoods here.\u201d<\/p>\n

Out on the street, an old Wave Alpha rolled by, its engine note sliding perfectly into the conversation like a familiar refrain.<\/p>\n

\u201cNot just the bikes,\u201d Kitaro added. \u201cThey\u2019ve built a vast dealer network\u2014over 798 HEADs across the country.\u201d<\/p>\n

Nam took a slow sip of his black coffee, letting the bitterness sit on his tongue.
\n\u201cWith over 80% market share for years, it\u2019s no surprise \u2018Honda\u2019 became the generic word for motorbike.\u201d<\/p>\n

Kitaro watched the passing traffic, his voice softening.
\n\u201cIt\u2019s more than language now. It\u2019s part of Vietnam\u2019s traffic culture.\u201d<\/p>\n

Nam\u2019s eyes followed a young woman gliding past on a gleaming SH, sunlight flashing on its polished surface.
\n\u201cIn Vietnam,\u201d he said quietly, \u201cHonda isn\u2019t just a brand\u2026 it\u2019s the steady heartbeat of everyday life.\u201d<\/p>","protected":false},"featured_media":0,"template":"","series":[],"class_list":["post-4626","chapter_book","type-chapter_book","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thorenbook.com\/ja\/wp-json\/wp\/v2\/chapter_book\/4626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thorenbook.com\/ja\/wp-json\/wp\/v2\/chapter_book"}],"about":[{"href":"https:\/\/thorenbook.com\/ja\/wp-json\/wp\/v2\/types\/chapter_book"}],"wp:attachment":[{"href":"https:\/\/thorenbook.com\/ja\/wp-json\/wp\/v2\/media?parent=4626"}],"wp:term":[{"taxonomy":"series","embeddable":true,"href":"https:\/\/thorenbook.com\/ja\/wp-json\/wp\/v2\/series?post=4626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}